By Poorna Nayak | January 15, 2020
If you want to treat your customers like celebrities and engage with them read this post.
If your idea of customer engagement is sending them new year messages in bcc with your company logo in big font, you can skip this post. Our prayers are with you. 😀
I have always been a fan of Brad Pitt! Well, don"t get me wrong here, I just appreciate all the work he does for the environment 😇.
I would say owning an eco-friendly vineyard is a good start 😊. I had been sending him emails and text messages every new year, to wish him and to discuss if he could extend his cause to India as well. And guess what, he never replied.
I was determined to do something special this year. So I went to our tech head, Harish and asked what I could do to get Brad’s complete attention (only to discuss environmental issues! 😊).
Harish said, "We can create a personalized video for Brad Pitt. We will also put a button in the video so that he can call you right from the video itself". I was super excited by the thought of receiving a call from Brad Pitt.
I set out to get the job done. I just called my friend to do a 1 minute video shoot. I then created an excel sheet with details of all my favorite celebrities.
Within just 2 days, we were ready with a super-personalized video experience for all my favorite people - right from the emails to the videos. This is the email that we sent -
On clicking the image in the email, the video would start playing. At the end of the video we put a call-back button that was so big that we were sure Brad would not miss it.
My phone has not stopped ringing since then 😊. Brad Pitt called me and wished me a new year too!
He said he really appreciated this special gesture and would love to meet me!
You can also watch the video I sent to Brad Pitt. I have now made it public. https://greetings.enrichvideo.com/07519af621b2df19
If you have read our story till this point, you also must be excited by the prospect of sending such personalised, interactive videos to your customers and prospects. And guess what we are giving one campaign free, provided your name ends with Pitt, Clooney or DiCaprio. 😊